In only 30 days last May, we raised over $23,000 through Nutters Round Up For Mental Health Campaign. Our teams were thrilled with the results. At the time the company was 25 stores across the 4 Western Provinces. This year we’ll be 27 stores by campaign kickoff time. The average raised last May was nearly $1,000 per store, all from pennies, nickels, and dimes when you said ‘YES’ to rounding up your order to the nearest dollar. Simply amazing.
Over 10,500 Nutters customers contributed to our first ever company wide initiative in support of mental health last May. This year our campaign coincides with “A Call To Be Kind”, the annual Mental Health Awareness Campaign from The Canadian Mental Health Association which also begins May 1st.
It is important to all of our team members that every dollar raised go directly to the nearest local Canadian Mental Health Association office in each of our Nutters communities. It did last year and it will again this year.. No middlemen, all cheques go from Nutters straight to the nearest CMHA office in each community or region.
As we gear up for our 2nd Annual campaign, we have lofty goals this May to nearly double our results from last year. We’ll be shouting it out loud and proud in all our stores, well in advance and with even more support from our partners at The Canadian Mental Health Association.
For example, during Nutters Power Tuesday event on Tuesday, May 6th, we’ll have representatives from local Canadian Mental Health Association offices joining our teams in the stores to help tell the story, answer questions, and encourage more customers to join the cause.
We will also be offering Suicide Prevention Wallet Cards to those who would like one, providing vital urgent contact information. Last May over 2,000 cards were handed out. We hope to increase the number during this year’s campaign.
This campaign resonates with our Nutters team members across Western Canada, and thousands of our customers as well. Our team members see the importance of supporting mental health in our stores on an almost daily basis. People seeking information and help for mental health issues like stress, anxiety and depression. We all know someone who needs help. That’s why Nutters is ALL IN with our 2nd Annual Round Up For Mental Health Campaign.
Please, join us in making it an overwhelming success. We thank you in advance for your contributions. Throughout the month of May at Nutters, please say “Yes’ to rounding up your purchase to the nearest dollar, or more if you wish.